How patanjali earn money | business model | case study | baba ramdev marketing strategy

How patanjali earn money | business model | case study | baba ramdev marketing  strategy

Hello all my viewers
This is Azaz kaladiya
Today I talk about patanjali ayurveda and fmcg brand case study
How they earn high revenue

So without wasting time
Let's start

Start with simple guys
What is patanjali??

Patanjali is ayurved products company and now patanjali is fmcg brand and make 350+ products

Patanjali owner is acharya balkrishna he is get 94% shares of patanjali

And guys patanjali brand ambassador is baba ramdev

Baba ramdev is the face of patanjali..

Patanjali hawe simple business model
Earnings revenue of products margin

But they are getting high revenue model they multiple money and turnover every year..

So how this possible??

Patanjali product cost is very less and they hawe only earn 10% of revenue in all products but because baba ramdev and most important swadeshi abhiyan they is helps them creat big volume of selling products

Patanjali gives very good product on very lest MRP prize with best quality

So people like to buy patanjali products

After that patanjali have very strong distribution network they tie up many distribution and they give very small margin of they distributer and retailers

But
Patanjali products demand in market very high that's why distributer and retailers sell patanjali products and customer get low cost of product with very goy quality

They make very good quality products with high marketing campaigns that's help them to create good brand.

Example

Patanjali's all products name start with patanjali like patanjali atanoodels,patanjali keshkanti,patanjali dantkanti etc.

So that's great a good brand in all patanjali products..
If other marketer like Hindustan Unilever, p&g,Nestle all are use different products with different marketing strategy but patanjali is only one brand and one marketing strategies to help him all products selling

Patanjali also work on ayurveda they hawe ayurvedic doctors in all different states in India and patanjali gives him certificate of ayurvedic doctors and they are give free service of patanjali chikitsalay

And if any people go to there check up so doctor tell s him to buy patanjali ayurved medicine and people go to buy ayurvedic products then he also buy patanjali fmcg products

And patanjali earn very good revenue

That's are business model and case study of patanjali

I hope u like this article
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Azaz kaladiya